Goddess Fish Promotions Presents

Excellence through Mental Strength
by Lionel Baugh

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Have you ever felt like your weaknesses were holding you back from opportunities in life? Or feared you don’t have the skill set to tackle new experiences? Perhaps you’ve even worried about just not being as naturally talented as the people around you?

Excellence Through Mental Strength will not only dispel your concerns but will also teach you how to reframe your perception of self. You’re already more capable than you realize, and this step-by-step guide will show you how to recognize the true power of your strengths-so you can ‘make the shift’ into a growth mindset and take back control of your future.

Never let your perceived ‘weakness’ into the driver’s seat of your life again. Bolster your mental strengths instead and pave the road you want to travel with grounded confidence in who you are, where you’re going, and what you bring to the table.

The two greatest enemies of mental strength are negative self-talk and self-pity. The ability to reframe or adjust is the most impactful skill in addressing attitude and self-talk. Reframing changes the way people think, feel, and behave. To understand reframing better, let’s use some metaphors: You can think of a glass as half empty. By reframing, you might start to think of it as half full. The amount of water is the same. However, you’ve changed the meaning by changing the point of focus. This is a nuance. However, it transforms everything. Reframing is used to discover more resourceful ways of thinking. For instance, ‘I feel like I’m on the edge of a cliff ’ might be changed to ‘I’m acting within fine limits of precision and accuracy.’ The situation is the same. The meaning you attach to it seems different. When you recognize unhelpful thinking styles and self-talk, you can ask yourself ‘might there be a better way to think about and express this?’ The key with un-resourceful thinking stiles and self-talk is: 106 • Recognize • Reframe/adjust To become high achievers, here is a list of items to reframe. It’s not comprehensive. Acquire the habit of spotting unhelpful thinking styles and finding a handy way of re-expressing them to be more resourceful. The mind is very good at this, once you ask it to be. ‘Threat’ versus ‘Challenge’ The ability to reframe a threat into a challenge is the most admired trait of all, and rightly so. It’s the one most associated with success and happiness. 

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Lionel Baugh Born: 5/25/53 in Buenos Aires, Argentina. Nationality: British/US Citizen Education: Trinity College, Dublin University Lives in: Solis, Uruguay Speak: Both English and Spanish, without preference. I’m an executive coach. In 2009, I completed a long career in financial services and made a life changing and comprehensive career shift. My banking career had a lot of diversity to it. I enjoyed assignments in New York, Lima, Manila, Hong Kong, Oslo, San Antonio-Texas, and Miami. Professionally that took me through commercial banking to capital markets and eventually to wealth management. In 2008, I left Merrill Lynch, and by early 2009, I was certified as a business coach. This opened up a whole new world, unleashing a passionate desire to help people grow and a fascination with what works in life. As my coaching career advanced, I moved from business coaching to executive coaching, where most of my existing practice lies. The fundamental difference is that executive coaching focuses more on 143 behavior and mindset than on entrepreneurialism. Behavior and mindset are where my passion lies. (Having said that, most entrepreneurial success is also about mindset, but you do spend time on things like the marketing strategy and the cash-flow forecast.) I became a sponge for learning and have obtained certifications in Emotional Intelligence and in the Red2Blue mindset model. I have read too many books to number or list, and the subjects range from psychology to therapy to emotional intelligence, agility, and self-awareness to mindfulness, stoicism, and more recently, anything I can learn about performance under pressure. My ‘why’ is sustained by a strong belief that everyone has excellence in them. I’m curious to discover each person’s unique ‘hidden genius’. I’m very motivated to help identify that excellence, polish it, and display it to the world in all its splendor. I have clients throughout the Americas and the UK whom I coach via Zoom. I also do frequent webinars and in-person workshops.

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